On August 8th, iQIYI unveiled its VIP membership physical gift card customization service, marking an advancement from the existing digital gift card offerings by providing users and corporations with diverse options for personalized physical gift cards. This new service is now available in the iQIYI VIP membership gift card section, where customers can conveniently place orders online to acquire tailor-made VIP membership physical gift cards.
The initial lineup of iQIYI VIP membership physical gift cards comprises four categories: IP-themed cards, festive cards, corporate custom cards, and standard iQIYI membership gift cards. The IP-themed physical gift cards feature popular IPs such as "Tang Dynasty Mystery Chronicles: Journey West," "Diary of Yan Xin," "Long Wind Crossing," and "The Knockout." The festive physical gift cards cover occasions like Teachers' Day, birthdays, and summer holidays. Corporate clients have the flexibility to design their own card fronts according to their brand identity. Users can easily access the customization page by searching for "gift card" within the iQIYI app.
Building on the customizable card fronts offered for both electronic and physical membership gift cards, iQIYI has introduced additional extended customization features tailored to various usage scenarios. For electronic gift cards, aside from the official card fronts provided by iQIYI, users have the option to upload their own images to create unique, one-of-a-kind membership gift cards. Physical gift cards offer the ability to add personalized details such as a unique card number, birthday, and name (in Pinyin or English), catering to individual preferences and needs.
For corporate clients, iQIYI offers even more comprehensive solutions for ordering membership gift cards. Companies that order over 50 physical gift cards can benefit from added features like logo placement, custom card numbers, and the option to design their own card fronts. These bulk orders also come with attractive discounts.
The launch of iQIYI's VIP membership gift cards enriches social interactions by offering new ways for people to connect. With film and television content remaining a topic of public interest and recommendations being a common part of daily conversations, iQIYI's VIP membership gift cards enhance the user experience by facilitating the sharing of emotions and interests through gifting, making exchanges more engaging and meaningful.
Illustrating this new service, we see an image of someone holding a customized iQIYI VIP membership physical gift card, designed with a popular IP theme, amidst various other gift cards with distinct designs and themes.
With these enhancements, iQIYI continues to innovate and improve its services, ensuring that its users enjoy a personalized and delightful experience. The introduction of customizable VIP membership gift cards not only strengthens the bond between the platform and its users but also fosters a sense of community among fans of film and television content.